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The Marketing Paradigm has shifted and changed the way in which tourism business now communicates with their future clients. Nearly all consumers (97%) now use online media when researching travel and tourism product and services. The misconception is that only young people use these technologies, however nearly all the buying travelling public are now online and seeking the start of their holiday dreams from here.

Tourism Marketing has shifted from simply printing a brochure and working with travel trade and agents to a multi-point conversation which can begin with the client before they have left home. In the past, communications were "broadcast" exclusively through mass marketing channels like radio, TV, and newspapers, which were only afforded by the large airlines, hotel chains and major attractions. With social media, however much of the communication is controlled by the prospective traveller through services like Face book and Twitter, which have more than 760 million members combined-and You Tube which gets 300 million visitors a month. Combine this with travel specific services like Tripadvisor and it will only be the savvy marketing tourism operator that will grow and be successful into the future. "Word of mouth" marketing has been the main stay of tourism business growth. Social Media is"word of mouth" marketing on steroids!

You need a knowledgeable professional who has worked in tourism, at the coal face and understands the nature and makeup of the industry. An expert destination marketing professional with up to date social media marketing skills to help you plan and execute online and mobile marketing strategies with zero extra effort on your part.

Travel and tourism marketing isn't the one-sided method it used to be–today's travellers are relying more than ever on word of mouth. In response, the tourism and hospitality industry is turning to social media to promote its services and to engage customers in a more personal way. Next year, almost two-thirds of travel companies plan to increase their social media marketing budgets.

Click here for the White Paper "Social Media for Tourism"

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