Services We Offer

Icon Tourism offers a range of services to help your business achieve results.

Social Media Tourism Marketing

Icon Tourism Consulting specialises in Social Media Marketing for the tourism, hospitality and travel industry. Over the last five years a dramatic changed has occurred in the way travel and tourism engages with future clients. Communities, Twitter, blogging, Tripadvisor, Facebook, Youtube channels, LinkedIn and much more impact on when, where and how travellers book and travel. The new SEO is engagement, content and building an authentic conversation with your future customers. We can provide

  • Social Media setup
  • Keyword analysis
  • Social Media Marketing strategy and plans
  • Content development and management
  • Website audits
  • Digital marketing services
  • Crowdsourcing
  • Podcast Production
  • Blogger writing
  • Full service Social Media Management ( we become a team member)
  • Web and Social Media copy
  • Tripadvisor strategies
  • Tripadvisor management.
  • And much more

Coaching and Mentoring

Just like a sports coach, a business coach will help you achieve optimum performance. We will help you to achieve more, improve your entrepreneurial skills and guide you through difficult issues by offering support, advice and encouragement. Receive personalised help in the areas of sales, marketing, staff management, time management, recruitment, motivation, and training. We can mentor you and provide:

  • An outsider's perspective
  • Someone to brainstorm new ideas with
  • Assistance in speeding up your decision-making processes
  • We're on your side!

Tourism Product Development

Icon Tourism provides a range of services to help develop your product

Planning and feasibility studies: Develop an effective business plan, identify new business opportunities and target potential customers.

Funding: There are many sources of funding available through grant programs.

Accreditation: We can help you achieve the standards required to become accredited.

Tourism Business Start-ups

If you're planning on setting up a tourism business, Icon Tourism is a one-stop shop for information on the best way forward.

We can provide advice on:

  • Evaluating your financial position
  • Regulations
  • Understanding the jargon
  • Special characteristics such as seasonality and high fixed costs
  • Business plan development
  • Operational and human resource planning,

Tourism Marketing Made Simple

Icon Tourism offers a range of marketing services to help you achieve the best return on investment. The marketing of tourism has changed rapidly in the last five years.

We specialise in tourism marketing advice - don't understand the roles of wholesalers, inbound operators and agents? We can help you through the complex tourism business chain.

Other marketing services include:

  • Target market analysis
  • Brand audits and strategy
  • Advertising strategy
  • New product launch strategy
  • Customer retention strategies
  • Customer loyalty marketing
  • Direct mail strategies
  • Online marketing
  • Award submissions
  • Leveraging award success
  • Media, blogger and trade familiarisations

Public Relations

A good relationship with the media and the community can improve your business profile. With excellent media contacts in the broadcast and print travel/tourism media, Icon Tourism offers a range of public relations advice and services including:

  • Media targeting - which media will bring the best results?
  • Media releases for trade and consumer press
  • Strategies for improving relationships with the media
  • Media familiarisations
  • Crisis and issues management
  • Event management
  • Specialist writing for brochures, feature articles and corporate documents
  • Political lobbying across all levels of government

Resource Centre

If you're looking for the tools to improve your business performance, Icon Tourism provides a range of especially designed products including books and e-newsletters. We can also produce tailored made podcast shows, Youtube channels and effective twitter strategies.

Lectures and Seminars

Icon Tourism offers a range of seminars and lectures to help lift your profits. Conference, industry seminars, lunch/dinner guest speaking, meeting facilitation, and MC duties are all part of Icon Tourism lecture services.

We cab tailor-make a seminar program for you, or you can join a group seminar and meet other business owners facing similar challenges.

The lecture program includes topics on:

  • Destination Marketing
  • Social Media Marketing
  • Digital and online marketing
  • Working with the new tourism industry.
  • Profitable Tourism
  • And much more please call our office for more.

The seminar programs:

  • Range from one hour to one day
  • Are innovative, flexible and learner centred
  • Are interactive and fun
  • Are outcomes driven
  • And can be tailored made to suit your requirements.

Business plans
Tourism Marketing Made Simple
Public Relations and Promotions
Social Media Marketing
Mobile Marketing
Tourism Product Development
Tourism Business Start Ups